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What Are You On? Lance Armstrong and Power of Marketing

By now I think most of us have been nearly worn out by all the coverage [1] of the “Doprah” interview [2] last week with the play by play daily snippets leaked before the interview actually aired.

I won’t pontificate because there is plenty of that. I just want to show you the 30 second video I’ve watched hundreds of times for inspiration since it aired a decade ago. While he’s never been my “hero,” he has been an inspiration. The video takes on a whole new meaning now.