The other night, my wife and I were watching television _(no, not American Idol)_ and we watched a Century 21 commercial. When it was over, we looked at each other and said…”What?!?!”

Its the one where the wife and the agent, who is listening in on a speaker phone, hard sells the virtues of buying the house to the husband.

_This commercial is wrong in so many ways._

[Watch the ad [QT]](http://russellarch.com/videofiles/CENTURY21.mov).

UPDATE: Apparently we owe a big [hat tip to russellarch](http://russellarch.com/2006/03/commercial-that-made-my-blood-boil.html) since he was the source link for the Slate article on this video and Slate didn’t credit him nor did I when I posted the link!

Seth Stevenson gives the lowdown in his post: [The Nastiest Wife on Television: An odd new ad from Century 21 [Slate]](http://www.slate.com/id/2139572/).

It promotes the hard sell techniques of a broker. The wife and broker are ganging up on the husband. The broker was listening into an intimate, life changing moment for the couple. The husband determines whether they buy the house and appears to be pretty shallow, etc. etc.

This doesn’t seem to be the message that the advertisement should convey, does it?


5 Comments

  1. Cheryl April 11, 2006 at 9:03 am

    So glad you hated that one too!
    Actually, we were watching “24”!!! A bit more edgy than American Idol. Don’t you think?

  2. Andrea Alexander April 14, 2006 at 11:21 pm

    THERE WAS NOTHING WRONG WITH THE COMMERCIAL.

  3. Mark April 15, 2006 at 3:31 pm

    What is the big deal, this wife is like most wives – angry, bitter and controlling.

    Nothing new here folks

  4. Jonathan J. Miller April 15, 2006 at 7:48 pm

    Andrea – I am curious. Why?

Comments are closed.