This post is really meant for my appraiser readers because they’ll appreciate this:
A La Mode software has well over a 50% market share of residential appraisal software used today and I was flattered when they approached me, as a user of their product, to associate our brand with theirs. They sent this flyer out to appraisers across the US this week. Very cool.
Branding and marketing…Yes they are important to an appraiser’s success (in addition to being great at analysis!)