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[Sounding Bored] Getting Shamelessly Aggressive

Sounding Bored is my semi-regular column on the state of the appraisal profession. This time I wonder what is in a name.

The other day, I was doing research about the appraisal profession in response to the WSJ article on Saturday that covered appraisal inflation. My post [No Smoking Gun: Appraisal Inflation Is More Widespread Than You Think [Matrix]](http://matrix.millersamuel.com/?p=757) covered a lot of issues regarding the problems with the current state of the profession.

In the process of researching that post, I came across an appraisal firm I am not familiar with and have no firsthand knowledge of their quality and reputation.

I was only interested in the selection of their company name: [Aggressive Appraisals -(scroll to bottom of their page)](http://www.orderhomeappraisal.net/).

One of the basic rules of [USPAP](http://www.appraisalfoundation.org/s_appraisal/sec.asp?CID=3&DID=3) is not to mislead the reader. I suspect that includes the name of an appraiser’s firm?

The term “[Aggressive](http://dictionary.reference.com/browse/aggressive)” suggests Of or relating to an investment philosophy that seeks to achieve above-average returns by accepting above-average risks. From the definition, the name could suggest that they take above average risks to benefit their client’s return.


Read the marketing copy on Aggressive Appraisals site:

This is the direction the residential appraisal profession seems to be going in.