About a month and a half ago, I participated in a panel discussion on social networking held by Ryan Slack of GreenPearl.
Allie Herzog of Quinn & Co. who was the moderator, posted an introduction to the panel discussion at the GreenPearl event – the video clips are available online. The series is surprisingly informative, despite my participation.
If you’re interested in learning about the topic, I feel pretty strongly that it’s worth listening to even, even if the weather is nice outside and you do have a life.
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I watched almost all of the eight parts. Looks like NY is in better shape than Sodom & Gomorrah, having five, at least, honest real estate professionals.
So, following the panel advice I went to twitter and searched “real estate appraisal.” My, my real estate appraisers don’t seem to have a great number of admirers. Who would have guessed?
Anyway, yet another challenge. What is Twitter and how is it useful in marketing appraising, and how the heck can I get a topic going over there?
Incidentally, you’ll have to a lot more than stop multi-tasking to get your current social networking into an hour or so. Whatever, keep up the good work.
You observed about incorporating your marketing approaches into my “neck of the woods”, and these may be the tools to do it.
I have heard it emphasized in other contexts that the appraiser’s relationship with the client is of critical importance. The panel affirmed that thought over and again.
It is interesting that our protracted train wreck in appraising is parallel with the advent of mortgage brokerage (not that I think mortgage brokers are too terrible). Chaos in appraising came about when the client’s (at their choice) became anonymous. I don’t think the AMC boost from HVCC is going to help us out of the hole. Something else needs to happen. In the mean time I vote for insisting that the appraiser work directly for, be accountable to and be able to communicate with the client like any other professional.
No more thinking of appraisals as if we were flipping hamburgers, even if that is what Fannie wants. We have a much higher calling than Fannie has so far recognized.
So, I shall twitter and maybe even blog. You have me convinced it is the way to market what an appraiser does. Surely far superior for nurturing relationships to signing up with an AMC or yet another website.
Watched it all – very interesting and informative