Via Skype, I have a great conversation with Alan Mark, founder and president of The Mark Company.  Based in San Francisco, his firm is well-known for its work with new development, conversion and project turnarounds throughout the Western US.  His firm specializes in design consulting, market research, sales and marketing.

Originally from the New York region, he has made a name for his firm in new development marketing arena and explains how he adapted his firm to the post-credit crunch world.

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